The Go-Giver: A Little Story About a Powerful Business Idea, co-authors Bob Burg and John David Mann

The Go-Giver: A Little Story About a Powerful Business Idea, co-authors Bob Burg and John David Mann

[caption id="attachment_905" align="alignleft" width="240"]The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann[/caption]

“He’s a real go-getter.” That’s the kind of guy you want to manage your personal finances, right? The  financial world is full of go-getters. But perhaps you should consider someone who is a “go-giver”  instead.

In the book, The Go-Giver: A Little Story About a Powerful Business Idea, co-authors Bob Burg and  John David Mann, describe a go-giver as someone who adds value to others in a way that helps them  significantly, while also personally increasing their sense of joy and personal and financial fulfillment.  Go-givers are “other-focused” instead of “me-focused”.

Burg noted in an article in Business Week magazine that people who are successful in the long  term, both financially and in their personal lives, “conduct their businesses based on character traits and values such  as honesty, integrity, humility and encouragement – and they go out of their way to add significant value to every  relationship in which they are involved.”

The book chronicles the awakening of Joe, a hard-working, but frustrated, go-getter, and reveals the five “laws” of  stratospheric success. Here is a summary of how

Burg explains the five laws.

  1. The Law of Value: True worth is determined by “how much more you give in value than you take in payment”. Strive to provide more in value—desirability to the end user— than what you charge (price).
  2. The Law of Compensation: Income “is determined by how many people you serve and how well you serve them”. The more lives you touch, the greater the compensation.
  3. The Law of Influence: Influence is determined by how abundantly you place others’ interests first. All things being equal, “people will do business with and refer business to those they know, like and trust”.
  4. The Law of Authenticity: “The greatest gift you have to offer is yourself.” People can tell when you are being truly genuine and not trying to be someone you are not.
  5. The Law of Receptivity: “The key to effective giving is to stay open to receiving.” Receiving is a natural result of giving.

Rob O’Dell of Coyle Financial Counsel notes, “The principles that are explored in The Go-Giver extend beyond the confines of the marketplace. Rather, it is about a way of life on how to conduct yourself wherever you are—home, social interactions, volunteering, or neighborhood, etc.”

Rob says the five laws in The Go-Giver go against the conventional thinking that often exists in the large financial institutions and traditional wealth management firms. “Most large institutions and investment advisory firms have a scarcity mentality, believing that if they collaborate with outside advisors they will lose control or jeopardize the client relationship. One should be leery if their advisor attempts to proclaim expertise in all areas of wealth management. Coyle Financial Counsel believes clients are best served by a collaborative team of expert advisors,” he notes.

“The most dynamic advisor team exists when the all the members adhere to The Go-Giver principles. We find that the

quality of advice and client experience to be outstanding,” concludes Rob.

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