The Four C’s

Key Takeaways

  • The Four C’s are taught in The Strategic Coach® Program and they stand for commitment, courage, capability, and confidence.
  • A client who recently passed away embodied the Four C’s all the way up until his passing by continuing to learn new technology even in to his old age.
  • This gentleman was one of the driving factors in the eradication of polio, which took the Four C’s working throughout his lifetime to achieve such a monumental goal.

I had a client of mine recently pass away at the age of 94. He was an amazing gentleman who truly epitomized the Four C’s, which is something I learned from The Strategic Coach® Program.

The Four C’s are commitment, courage, capability and confidence.

This gentleman, at the age of 92, after already having done so much in life and for the world, had an iPad, an iPhone, and an Apple watch, AND he knew how to use them! He actually would go to the Apple store to get lessons on each of these items.

That’s a commitment to learn and stay abreast of technology. And it took courage. Imagine, a World War II Veteran at the age of 92 years old to go out there and learn these new technologies.

When he did this, he also gained a new capability. He didn’t know how to use this technology before taking the classes. This also gave him the confidence to be able to use these devices.

For this gentleman to go out and learn something new for the, who knows, thousandth time in his life, is really just amazing. I know younger people who wouldn’t even go take a class to learn about a new piece of technology.

But that’s just one small glimpse of the Four C’s in this gentleman’s life.

His life was defined one thing – an event that happened when he was very young. He was at a summer camp in northern Wisconsin where a polio epidemic broke out. Two young boys died and six were crippled. The rest were sent home for the summer since polio had become rampant. After this experience, he made a commitment to eradicate polio.

As of February 28th of this year, there are only two known active cases of polio.

This gentleman was the major influence at Rotary International, and collaborating with the Gates Foundation, to make it all happen. He made a commitment. It took tremendous courage to tackle such a huge global health issue. He had to gain a lot of new capabilities to tackle this issue head-on. And finally, through all of his years of working on this issue, he gained the confidence to keep pursuing his goal, to the point where polio is almost eradicated.

I just love his story, it makes me want to continue to apply the Four C’s in my own life, and to keep at it even as I get older.

Until next time, enjoy.


Gary Klaben is in our Glenview, IL office and serves our clients who are now located all over the country. Instead of being afraid of change, Gary is always looking at how technology will effect clients and bringing the best of it into the practice. Whether advising his clients, mentoring his team, or coaching entrepreneurs, he is always simplifying complexity and motivating others to take the next action that’s right for them.

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