Who Not How

Key Takeaways

  • The next time you’re trying something new, think “Who Not How.”
  • Trying to figure something out on your own can be a struggle that just leads to frustration.
  • By engaging the help of an expert, you can save both time and money.

Have you ever opened the refrigerator and stood there, staring, as you search for the ketchup? Perhaps you eventually give up and call out to your spouse, knowing that they’ll know exactly where to find it. In doing so, you’re engaging a “who” – the expert on refrigerator inventory!

That’s a funny example, but it’s a glimpse into the concept behind a new book by Benjamin Hardy and Dan Sullivan, Who Not How. Dan Sullivan came up with this concept a few years ago, and it challenges our usual way of going about tackling something new in our lives.

When faced with something new, we tend to think, “Oh, I’ve got a lot of work ahead of me to figure this out!” We proceed to struggle through it, spending a tremendous amount of time, energy, and sometimes money, in the process. Then we do it all over again the next time something new comes our way.

So let’s flip that switch. Instead of thinking, “How do I do this?” ask yourself “Who can do this?” Look for experts who’ve already invented that wheel that you’re struggling to create. You’ll find they’re everywhere, and they can do the job a lot faster, more elegantly, and likely for a lot less money, than you could have.

Our blog videos are a perfect example of this. It took a long time to get up and running. In hindsight, finding an expert would’ve saved us time and money, and we would’ve avoided a lot of trial and error. However, the animated start of each video is something where we benefitted from the Who Not How concept – it was created by FIVERR and cost around $27. It certainly would’ve cost us a lot more to try to do it ourselves.

So the next time you’re trying something new, ask yourself if there’s a Who to take on the How for you. You’ll find that doing this simple, fundamental thing will make a big difference in accomplishing things. Until next time, enjoy.


Gary Klaben is in our Glenview, IL office and serves our clients who are now located all over the country. He has over 30 years of experience and is the author of Changing the Conversation, Wealth of Everything and co-author of The Business BattlefieldWhether advising his clients, mentoring his team, or coaching entrepreneurs, he is always simplifying complexity and motivating others to take the next action that’s right for them.

Learn more about The Coyle Process, approach designed to get your arms around the big picture, so you can make informed financial decisions. Ask Gary about The Coyle Process and schedule a complimentary consultation and start living the Good Life Managed Well™.
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All information is from sources deemed reliable, but no warranty is made to its accuracy or completeness.   This material is being provided for informational or educational purposes only, and does not take into account the investment objectives or financial situation of any client or prospective client.  The information is not intended as investment advice, and is not a recommendation to buy, sell, or invest in any particular investment or market segment.  Those seeking information regarding their particular investment needs should contact a financial professional.  Coyle, our employees, or our clients, may or may not be invested in any individual securities or market segments discussed in this material.  The opinions expressed were current as of the date of posting, but are subject to change without notice due to market, political, or economic conditions.

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