Interview with Advisor Will Palmer in our Naples Office

A few months back, the Coyle team gained a new advisor, Will Palmer, who is based out of our Naples office. Gary recently sat down for a Zoom chat with Will to ask him a few questions to help our clients get to know him. Following is a summary of their conversation.

Gary: Why did you get into the wealth management business, Will?

Will: That’s a great question, Gary. It comes down to one simple answer, and that’s helping people – helping families navigate the wealth management world and work through complex financial situations that wealth inherently brings, is gratifying to me, not only as a professional, but as an individual as well.

Developing these relationships over the course of many, many years – not just with the matriarch and patriarch, but with subsequent generations – and helping them navigate through very difficult situations or solve complex problems is what drives me. That’s what motivates me to continue doing what I do for a living, and it’s very powerful.

Gary: Great, thank you. Next is a two-part question. You’re not originally from Naples. You came to southwest Florida at some point in the past and then you ran into us. Why’d you come to southwest Florida, and what did you find out about Coyle Financial that attracted you to how we operate?

Will: The transition to Florida was in 2012, and that was the result of an acquisition for the bank that I worked for at the time. They were acquiring a failed institution and I worked for the acquiring firm. They were looking for their top producers to come down to this area and learn the culture of that firm in the southwest Florida markets. I was successful at it and did a good job, but I was struggling with trying to understand how I could put the client’s best interests first in a fiduciary capacity and have only proprietary products and solutions that could be “sold” to these families.

Over time, I developed an uneasiness with having to advise in a capacity where you put the client’s best interests first, but also have sales goals that do not necessarily align with their goals and objectives. It became a matter of finding a firm that puts families first. I was fortunate enough to receive a phone call from a recruiter, looking for an advisor here in the Naples market, and that just happened to be Coyle Financial.

When I started talking with Coyle, I immediately recognized that the clients come first. Every piece of advice, every solution we provide is in their best interest and only in their best interest. I no longer felt like a square peg attempting to fit into a round hole. I feel like I actually have a firm that truly understands what wealth management is.

Gary: That’s great! Another question is about the why behind why you’re an advisor. Who is an ideal client for you and how do you like to work with them? You already mentioned that clients come first, but give me a little more color around that.

Will: I say my ideal client is a family who appreciates a collaborative relationship, not looking at commoditized solutions. Yeah, there’s investment management, there’s insurance, there are all those solutions to solve problems, but there need to be conversations and getting to a deep understanding of why we are implementing certain solutions to solve those problems. I need coachability, collaboration, and transparency, because that’s what clients are going to get from me. We have to have a mutual understanding of responsibilities, because it’s a two-way street: I have responsibilities as the advisor, but the advice I give is only as good as the information received.

So it’s a family that truly appreciates wealth management, investment management, and the understanding that their wealth is not just comprised of the number of assets they have. There are a myriad of other things that go into true wealth management, and being able to work with a family where you can consolidate all of that, organize it, and work for multiple generations – that, I say, is the ideal client.

Gary: Thank you. This last question is a personal question. What do you enjoy doing outside of work?

Will: Well, I have a 12 year old and a 10 year old who keep me on my toes all the time. I’ve got a beautiful wife I’ve been with for 22 years, and married for 18. I’d say that, living in southwest Florida, it’s hard not to be outside pretty much year round. Summertime gets hot, but there’s water, water everywhere. Great if you enjoy swimming, which we do. I’m very fortunate my son has taken up the game of golf, so that’s a good four hours where there’s no technology. So quite frankly, it’s spending time with the family.

I also like community involvement, and that includes with my family, making sure that my kids see the world as it is – and that is not always through rose-colored glasses. They have a kind of exposure to some of those less fortunate.

So it’s quite a few things we like to do, but I’d say those are the highlights.

Gary: Well, I really appreciate you answering these questions and helping everybody get to know you a little bit better, both from a professional level and a personal level. Naples has some wonderful points and is a great home for you and those clients down there who can really avail themselves of your services. So until next time, enjoy.




Gary Klaben serves as a Financial Advisor, and visionary for Coyle Financial Counsel. He has over 30 years of experience and is the author of Changing the Conversation, Wealth of Everything and co-author of The Business BattlefieldWhether advising his clients, mentoring his team, or coaching entrepreneurs, he is always simplifying complexity and motivating others to take the next action that’s right for them.

Learn more about The Coyle Process, approach designed to get your arms around the big picture, so you can make informed financial decisions. Ask Gary about The Coyle Process and schedule a complimentary consultation and start living the Good Life Managed Well™.
847-441-5644 |

 We value your comments and opinions, but due to regulatory restrictions, we cannot accept comments directly onto our blog.  We welcome your comments via e-mail and look forward to hearing from you.

 All information is from sources deemed reliable, but no warranty is made to its accuracy or completeness.   This material is being provided for informational or educational purposes only, and does not take into account the investment objectives or financial situation of any client or prospective client.  The information is not intended as investment advice, and is not a recommendation to buy, sell, or invest in any particular investment or market segment.  Those seeking information regarding their particular investment needs should contact a financial professional.  Coyle, our employees, or our clients, may or may not be invested in any individual securities or market segments discussed in this material.  The opinions expressed were current as of the date of posting but are subject to change without notice due to market, political, or economic conditions. All investments involve risk, including loss of principal.  Past performance is not a guarantee of future results.

Copyright © 2021 Coyle Financial Counsel.  All rights reserved.


book img2

A Comprehensive Guide To Safeguarding Your Financial and Family Wealth.

Subscribe to our blog

Looking for Something?

Coyle Financial
Counsel Events

Recommended Reading

book img3
Download Free Chapter on
Lifelong Learning

Watch More Videos