Conquest, war, famine, death. According to the Bible, these events are the Four Horsemen that will be released on Judgment Day. Many of you are familiar with the biblical Four Horsemen, but do you know the Four Horsemen of marketing? They’re very important for all types of organizations, especially for small businesses, according to my friend Richard Viguerie. Richard is an 83-year-old marketing guru who is still going strong after 60 years in the business.