Tag: Marketing

The Four Horsemen of Marketing

Conquest, war, famine, death. According to the Bible, these events are the Four Horsemen that will be released on Judgment Day. Many of you are familiar with the biblical Four Horsemen, but do you know the Four Horsemen of marketing? They’re very important for all types of organizations, especially for small businesses, according to my friend Richard Viguerie. Richard is an 83-year-old marketing guru who is still going strong after 60 years in the business.

Whiskers and Cheese

Seth Godin, a well-regarded and closely followed marketing blogger and author, said back in 1999 that the way to approach marketing now is through Permission Marketing. Permission Marketing incorporates:

Bullets then Cannonballs

The famous management consultant and educator Peter Drucker used to emphasize that business has only two basic functions: marketing and innovation. As Peter said, “Marketing and innovation produce results; all the rest are costs.”

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